Cambridge/Oxford Academic Online Study Programme - Media, Marketing & Social Media

cambridgeoxford academic online study programme media.jpeg

Tara: Anglia
Locatie: Online
Varsta: 16-19 ani
Tip Curs: Curs Online
Limba studiata: Engleza



Perioada:
30 Oct - 18 Dec 2021
27 Nov 2021- 29 Ian 2022
29 Ian - 19 Mar 2022
£500

Galerie foto

Descriere curs

Programul Academic Cambridge/Oxford Online Study include 8 cursuri / prelegeri online, sustinute de un profesor universitar de la University of Cambridge sau University of Oxford cu tematica Media: Consumer Behavior and Marketing Research on Social Media Platforms:

Program description:

In this course, we will cover some basic communication theories for understanding digital, social, and mobile media marketing. After several weeks of content, students will develop ideas for conducting their own research in the field. We will practice defining a research question, proposing a research design, and will begin collecting and analyzing data to answer the question.

Since the early 21st century, the channels and ways people get news and information have grown exponentially and become more diverse and influential. Digital and social media play an important role in guiding what information we receive and how we access, process and share that information. Network media not only has an impact on our community environment, but also is closely related to our lives and values. The information and images disseminated online can affect people's work lives, social interactions, and even their emotional well-being. The information disseminated by social media in particular has a huge impact, so we must learn how to:

• communicate in the digital world
• evaluate and guide the correct dissemination of social information through social media
• disseminate information responsibly through social media
• use social media for online academic research.

‘Marketing’ refers to the process by which an enterprise discovers or excavates the needs of prospective consumers and makes them understand the product and then buy it. In classic business management courses such as MBAs and EMBAs, marketing is often an important module of management and education for managers. Marketing is an activity, process and system that brings economic value to customers, clients, partners, and the whole

Example Tutor:

Professor Jennifer Gabrys
Position: Chair in Media, Culture and Environment in the Department of Sociology at the University of Cambridge
Biography:   Professor Jennifer Gabrys is Chair in Media, Culture and Environment, a post she began in October 2018. Previously, she was Professor in the Department of Sociology at Goldsmiths, University of London, where she continues to have an affiliation as honorary Visiting Professor. She has also been a visiting Research Fellow at the Digital Cultures Research Lab in the Centre for Digital Cultures, Leuphana University of Lüneburg, Germany.

Since 2013, she has been the Principal Investigator on the ERC-funded project ‘Citizen Sense’ -- a pioneering investigation into the public engagement with environmental sensing technologies and citizen-data generation in both urban and rural locations in the US and the UK. Gabrys has been awarded an ERC Proof of Concept grant, ‘AirKit’ (2018-2019), to further develop Citizen Sense research. The Citizen Sense project has received multiple awards, including the John Ziman award for public engagement in science and technology awarded by the European Association for the Study of Science and Technology (EASST) in 2018.

Gabrys received her PhD from McGill University, and her MLA and BA from the University of Minnesota.

Example Syllabus:

• Communication Models and Message Types

• Measure and Analyze Online Behavior

• Transmission of Online Rumors and Word-of-Mouth Advertising

• Virtual Communities and Platforms

• Research Design

• Content analysis method and questionnaire method:

  • introduction and operation procedure of the content analysis method
  • code tables in the content analysis method
  • introduction and operation procedure of the questionnaire method
  • question forms and different scale types
  • probability sampling and non-probability sampling

• Data analysis and interpretation I:

  • Pearson correlation analysis and practice exercise
  • Chi square analysis and practice exercise
  • single sample variance and practice exercise
  • T test and practice exercise.

• Data analysis and interpretation II:

  • o multivariate variance and practice exercise
  • o simple linear regression and practice exercise
  • o multiple linear regression and practice exercise

• Program Review and Presentation

• Project Deliverables Tutoring


Acest program este destinat tinerilor cu varsta minima de 16 ani, cu un nivel de limba engleza minim echivalent IELTS 5.0+ (B2).

Se vor forma grupe internationale de aprox 15 elevi, pentru inscriere se va trimite in avans un CV al elevului in limba engleza.

Cursurile se vor desfasura in zilele de sambata, in intervalul orar 10:00 – 12:00 ora UK (12:00 – 14:00 ora Romaniei), conform perioadei selectate.

La finalul celor 8 saptamani participantii vor primi *:

  • certificat de participare
  • raport academic
  • scrisoare de recomandare din partea tutorelui

* conditionat de prezenta la curs si predarea la timp a temelor/ proiectelor; documentele se trimit in format electronic la aproximativ 6-8 saptamani de la finalizarea cursului


Date de participare:

Sesiunea Octombrie: 30 octombrie, 6 noiembrie, 13 noiembrie, 20 noiembrie, 27 noiembrie, 4 decembrie, 11 decembrie, 18 decembrie 2021 (locuri epuizate)

Sesiunea Noiembrie: 27 noiembrie 2021, 4 decembrie 2021, 11 decembrie 2021, 18 decembrie 2021, 8 ianuarie 2022, 15 ianuarie 2022, 22 ianuarie 2022, 29 ianuarie 2022; 10am - 12pm London time

Sesiunea Ianuarie: 29 ianuarie 2022, 5 februarie 2022, 12 februarie 2022, 19 februarie 2022, 26 februarie 2022, 5 martie 2022, 12 martie 2022, 19 martie 2022; 10am - 12pm London time


Tarif:

500 GBP/ 8 cursuri


Optional:

· Extra 2 sesiuni la finalul cursului pentru pregatire eseu (cu asistentul de curs, in zilele de sambata, la aceeasi ora): 100 GBP

· Test de aptitudini si orientare educationala si profesionala - Profiling Expert Test * : 50 GBP

*Acest test este 100% in limba engleza si este folosit de majoritatea scolilor din UK si de foarte multe scoli europene pentru indrumarea elevilor in alegerea viitoarei cariere.
Testul “Profiling Expert” ajuta elevii sa identifice directii potentiale spre anumite cariere si sa ia decizii documentate despre optiunile de studiu. Testul dureaza 110 de minute si include evaluari verbale, numerice si abstracte, precum si un chestionar despre aspiratiile si interesele in alegerea carierei. La final, candidatul primeste un raport online detaliat, de aprox 25 de pagini, care poate fi descarcat si salvat.
https://www.mirunette.ro/servicii-educationale/dezvoltare-personala/test-orientare-vocationala


Tariful NU include:

· TVA 19%

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